Language & Intercultural Communication
Editor: Dr John Corbett (University of Glasgow)
Associate Editor: Robert Crawshaw (Lancaster University)
Reviews and Criticism Editor: Dr Fiona J. Doloughan (University of Surrey)
Editorial Board: Gavin Jack (University of Stirling)
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Volume: 4 Number: 3 Page: 175–189
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Spreading the Management Gospel – in English
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Susanne Tietze
The Nottingham Trent University, Nottingham Business School, UK
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English has become the ‘lingua franca’ of international business and management and is the preferred means of communication in intercultural and international encounters. In this paper it is shown that both the spread of the English language and the increasing dominance of a management discourse are based on a series of tacit assumptions and imbued with specific ideologies. When occurring together, they create a hegemonic field of forces which encourages the emergence of identities in line with neoliberal market economies. In order to ‘break open’ such tacit assumptions and ideologies, it is suggested that a critical management pedagogy needs to take a linguistic turn in order to instil in students a sense of agency, initiative and possibility as well as a sense of structure, context and constraint.
Keywords: English, management discourse, ideology, globalisation
© 2004 S. Tietze
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