Volume: 13  Number: 6  Page: 566–589

A Survey of Tourist Expectations and Economic Potential for a Proposed Wildlife Sanctuary in a Maasai Group Ranch near Amboseli, Kenya

Moses Makonjio Okello SFS Centre for Wildlife Management Studies, Nairobi, Kenya

This paper looks at the ethical, ecological, community, economic and management issues in extending wildlife tourism and conservation beyond national park boundaries in Kenya. It specifically examines the proposed Kuku Community Conservation Area (KCCA). Prerequisites, including the availability of diverse tourist attractions, local community support, the support of tourism investors and other stakeholders are considered. Research focused on interviews with tourists and tour operators visiting the Tsavo-Amboseli Ecosystem. Wildlife was the number one attraction for over 75% of tourists, though some were attracted by the Maasai culture. Most of the tourists (over 75%) were willing to visit a community wildlife sanctuary. This willingness was independent of their belief that the Maasai were actually benefiting from wildlife resources (p > 0.20) but was dependent (p < 0.001) on their desire to have the Maasai benefit. Most of them (over 70%) wanted the Maasai Community to benefit from wildlife and tourism, even though a majority (over 70%) did not know the role the community played in conservation, or (over 80% of them) the socio-economic burden that wildlife places on local communities. A majority (over 60%) of tourists had not visited a Maasai cultural centre, but most (over 70%) would have visited if they knew what was presented there. Based on a simple management model of 46 staff, KCCA could potentially generate a net Ksh10.35 million (US$147,867) annually, in addition to revenue from a proposed cultural centre and resource access benefits for the local community. With the existing tourist attractions in the area and with potential partnerships with tour companies, maximum benefit to the community from the successful tourism industry already operating in the area can be realised, hence legitimising wildlife conservation for the community.

Keywords: Amboseli, community wildlife conservation, ecotourism, Kenya, Kuku Group Ranch, wildlife

© 2005 M.M. Okello

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