Volume: 13  Number: 6  Page: 546–565

Understanding the Impact of Ecotourism Resort Experiences on Tourists’ Environmental Attitudes and Behavioural Intentions

Won Hee Lee1 and Gianna Moscardo2 1Korea Culture & Tourism Policy Institute, Republic of Korea and 2Tourism Program, James Cook University, Australia

This study explored the conservation benefits of environmental management practices and nature experiences provided at a major Australian ecotourism resort. To achieve this purpose the study investigated changes in tourists’ environmental knowledge, awareness, attitudes and behavioural intentions between pre-visit and post-visit stages. Overall, there were few statistically significant differences between the pre-visit and post-visit samples. This study found, however, significant effects of (1) visitor awareness of, and (2) involvement in, the environmental management practices, and (3) participation in nature tour activities on environmental attitudes and behaviours. It is suggested that awareness of in-resort environmental practices and satisfying experiences in ecotourism accommodation may lead to reinforcing visitors’ favourable environmental attitudes, thus increasing their interest in further ecotourism experiences. Through these cumulative effects, ecotourism accommodation could achieve its educative goal.

Keywords: eco-resorts, environmental management, environmental attitudes, environmentally responsible behaviour, guest participation

© 2005 W.H. Lee & G. Moscardo

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