Journal of Sustainable Tourism
Editors: Bill Bramwell (Sheffield Hallam University) and Bernard Lane (Visiting Research Fellow, Sheffield Hallam University)
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Volume: 12 Number: 2 Page: 149–168
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Profiling Taiwanese Ecotourists Using a Self-definition Approach
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Chang-Hung (Teresa) Tao, Paul F.J. Eagles and Stephen L.J. Smith
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Numerous studies have profiled ecotourists but these have been done mainly in the context of North American ecotourists. This study provides one of the few examinations of the rapidly developing Asian ecotourism
market in the context of domestic visitation to Taiwan's Taroko National Park. The study uses an innovative self-defined approach to defining an ecotourist. Findings include demographic results, benefits
sought, travel motivation, and activities. Comparisons between Taiwanese and North American ecotourists are also made.
Keywords: ECOTOURISM, ECOTOURISTS, VISITOR PROFILES, NATURE TOURISM, TAIWAN, NATIONAL PARK
© Multilingual Matters 2004
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