Journal of Sustainable Tourism
Editors: Bill Bramwell (Sheffield Hallam University) and Bernard Lane (Visiting Research Fellow, Sheffield Hallam University)
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Volume: 12 Number: 1 Page: 29–54
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Indigenous Tourism Development in Southern Alberta, Canada: Tentative Engagement
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Claudia Notzke
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This paper reviews indigenous/aboriginal tourism, a rapidly evolving sector of the tourism industry and an important growth sector in aboriginal economies, and examines the optimism expressed about its
growth potential. Case studies are given of the host, guest and intermediary relationships involved in aboriginal tourism in southern Alberta, Canada, still at an early and tentative stage of development,
despite the volume of travel taking place in this area, the location of Canada's largest Indian reserves in this region, and world renowned attractions such as Head-Smashed-In Buffalo Jump. It notes the
lack of industry knowledge on the part of local aboriginal operators, a lack of consumer awareness on the part of travellers and an underutilisation of potentially advantageous partnerships between local
product suppliers and tour operators. Suggestions are made for the professional development of an aboriginal tourism product; market reconnaissance and market development; and the evolution of a partnership
between aboriginal tourism product suppliers and the travel trade.
Keywords: INDIGENOUS ABORIGINAL TOURISM, ETHNIC TOURISM
© Multilingual Matters 2004
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