Journal of Sustainable Tourism
Editors: Bill Bramwell (Sheffield Hallam University) and Bernard Lane (Visiting Research Fellow, Sheffield Hallam University)
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Volume: 11 Number: 5 Page: 383–403
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Encouraging Sustainable Business Practices in a Non-regulatory Environment: A Case Study of Small Tourism Firms in a UK National Park
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Helen Dewhurst and Rhodri Thomas
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This paper presents an empirically based, qualitative insight into the attitudes and response of a sample of small tourism firms in a UK national park to the challenges of sustainable tourism. The findings
offer some explanation for the limited action taken by firms of this kind to improve their environmental performance and suggest that firms can be categorised according to their attitudes to sustainability.
A conceptual model is developed to encapsulate the complex range of factors that underpin the different behaviour of individual firms. Implications for policy makers committed to a policy of encouraging
voluntary action on sustainability are offered.
© Multilingual Matters 2003
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