Journal of Sustainable Tourism
Editors: Bill Bramwell (Sheffield Hallam University) and Bernard Lane (Visiting Research Fellow, Sheffield Hallam University)
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Volume: 11 Number: 1 Page: 17–39
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Consumerism in Sustainable Tourism: A Survey of UK Consumers
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Graham A. Miller
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This article presents the results of a survey of tourism consumers from the Destinations Travel Show in the UK in 2000. Four hundred and eleven tourism consumers were interviewed over four days at the show
on the type of information that they used in the selection of their holiday destination. This article posits that the power of the consumer can be a major force for progress towards greater sustainability
by the tourism industry, acting as a rationale for change, which is often missing from more traditional planning, management or regulatory techniques. The research shows consumers are already making decisions
based on environmental, social and economic quality for day-to-day products and are keen to transfer these habits to the purchase of tourism products. Recommendations are made, highlighting the need for
the tourism industry to capitalise on this demand for a wider range of product information and so promote moves towards greater levels of sustainability in the industry.
© Multilingual Matters 2003
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