Journal of Sustainable Tourism
Editors: Bill Bramwell (Sheffield Hallam University) and Bernard Lane (Visiting Research Fellow, Sheffield Hallam University)
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Volume: 10 Number: 6 Page: 536–545
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BEST Think Tanks and the Development of Curriculum Modules for Teaching Sustainability Principles
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Claudia Jurowski
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The actualisation of sustainable tourism is possible only if and when managers of tourist destinations and hospitality enterprises both value and know how to implement sustainable development principles
and practices. It follows that the concept of sustainable development, with its values and principles, must become part of the mindset of tomorrow's managers to move sustainable development forward from
theoretical concepts to the realm of practice. Business Enterprises for Sustainable Travel (BEST) has assumed a responsibility for developing resources for educating future tourism managers about the principles
of sustainable development. The goal is not only to instil the values of the principles of sustainability but also to impart the skills and knowledge needed to apply the principles. This report describes
BEST's work and recent Think Tanks that have been used to progress that work.
© Multilingual Matters 2002
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