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Journal of Sustainable Tourism
Editors: Bill Bramwell (Sheffield Hallam University) and Bernard Lane (Visiting Research Fellow, Sheffield Hallam University)


Volume: 9  Number: 4  Page: 342–355

To Centralise or Disperse – A Question for Interpretation: A Case Study of Interpretive Planning in the Brecks
Emma J. Stewart, Michael H. Glen, Kath Daly and Diane O'Sullivan

The connections between interpretation and sustainable tourism are gradually being realised and it is now generally accepted that interpretation, if planned carefully and sensitively, can contribute in a variety of ways to sustainable tourism development. This paper reports on a case study of sustainable interpretive planning in the Brecks countryside straddling the Norfolk–Suffolk border in the UK. The key question raised is: if interpretation is to be fully accepted as a mechanism in developing sustainable tourism practices should interpretation be planned and implemented in a dispersed or in a centralised fashion? A review of several projects undertaken in a variety of UK destinations illustrates that this question is far from straightforward, and that the results are far from conclusive. The paper discusses the way in which this question was addressed in the Brecks and why the dispersal option was adopted.

© Channel View Publications 2001

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