Journal of Sustainable Tourism
Editors: Bill Bramwell (Sheffield Hallam University) and Bernard Lane (Visiting Research Fellow, Sheffield Hallam University)
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Volume: 6 Number: 3 Page: 254–259
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Dispositions to Buy Postcards with Aboriginal Designs at Ulu ru-Kata Tjuta National Park
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Chris Ryan and Jeremy Huyton
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This research note assesses the probability of visitors to the cultural centre at UluruKata Tjuta National Park, Northern Territory, Australia, buying a post card bearing traditional Aboriginal designs.
The sample comprised 358 respondents interviewed at two locations, the Desert Park, Alice Springs, and the cafeteria of the cultural centre at Uluru-Kata Tjuta NationalPark.Of the respondents approximately
one-third indicated on a Juster Scale that there was a likelihood of 70% or more to purchase such a postcard. However, no specific socio-demographic variables were found to be associated with this group
other than they were more likely to be female. It was also found that this interest in postcard purchases bearing 'Aboriginal designs' had no correlation with other items on the scale that related to Aboriginal
culture. There is a discussion of ethical issues of any decision to produce 'Aboriginal postcards'.
© Channel View Publications 1998
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