Journal of Sustainable Tourism
Editors: Bill Bramwell (Sheffield Hallam University) and Bernard Lane (Visiting Research Fellow, Sheffield Hallam University)
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Volume: 4 Number: 3 Page: 119–134
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Literary Tourism and Sustainable Tourism: Promoting 'Anne of Green Gables' in Prince Edward Island
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Shelagh J. Squire
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Within a context of heritage tourism, this paper focuses on the L.M.Montgomery/'Anne of Green Gables'-inspired tourism industry in Prince Edward Island, Canada. Connections between 'real'and fictional worlds
are identified and literary-related tourist sites, attractions and promotions are described. The case example is then considered in light of recent dialogues about sustainable tourism and sustainable tourism
development, in particular as related to ideas of overdevelopment and limits to growth. In noting multiple meanings of sustainability, the paper also highlights the need for more comprehensive understandings
of its qualitative and social and cultural dimensions.
© Channel View Publications 1998
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