Journal of Multilingual and Multicultural Development
Editor and Book Reviews Editor: John Edwards (St Francis Xavier University, Canada)
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Volume: 24 Number: 3 Page: 153–177
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Home Truths: Globalisation and the Iconising of Welsh in a Welsh-American Newspaper
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Nikolas Coupland, Hywel Bishop and Peter Garrett
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Global population flows leave some social groups dislocated from their home territories and languages. Under these conditions processes of ethnolinguistic identification can become complex and the use of
a home language can take on new symbolic values. We consider the case of Welsh-affiliating people in the United States of America, and the use of the Welsh language in one particular, long-running WelshAmerican
community newspaper, Y Drych (The Mirror). Quite differently from its earliest forms in the second half of the 19th century, Y Drych nowadays positions the Welsh language as a richly iconic
resource, available for ceremonial and celebratory social purposes - to celebrate Welshness at a remove from 'the homeland'. We interpret the use of Welsh in Y Drych as a form of language display,
and as part of a process of retraditionalisation. Linguistic and cultural elements of 'old Wales' are re-embedded into Welsh-American consciousness and practices, in ways that might be paralleled in other
sociolinguistic diasporas.
Keywords: WALES, WELSH, COMMUNITY NEWSPAPERS, GLOBALISATION, ICONISATION, LANGUAGE DISPLAY
© Multilingual Matters 2003
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