Editor: David Fennell (Brock University)
Reviews Editor David Weaver (University of South California, USA)
|
Volume: 2 Number: 2 Page: 126–134
|
|
|
|
|
Adventure Tourism and the Clothing, Fashion and Entertainment Industries
|
|
Ralf Buckley
|
|
In its practical operations on the ground, adventure tourism is very closely allied to ecotourism, and under some definitions may even be considered as part of the ecotourism sector. But from a financial
perspective, adventure tourism is also tightly tied to the clothing, fashion and entertainment industries. Particular clothing companies use sponsored athletes and specialist lifestyle entertainment media
to sell clothing and accessories at both a high volume and a high mark-up to nonsporting, but fashion-conscious urban consumers, and adventure tourism is one of the links in the marketing chain. The surfing
industry provides a particularly good example, but the same process applies for skiing and snowboarding, rock-climbing and other outdoor adventure activities. The process is directly comparable to the sale
of sports shoes and sports utility vehicles in cities and suburban markets.
Keywords: ADVENTURE, FASHION, CLOTHING, SURFING
© Multilingual Matters 2003
Full text PDF
|
