Current Issues in Tourism
Editor: C. Michael Hall (Department of Management, College of Business and Economics, University of Canterbury, Christchurch, New Zealand) and Chris Cooper (Foundation Professor of Tourism, University of Queensland, Australia) Michael and Chris are joint editor of the book series Aspects of Tourism. Reviews Editor John Jenkins (University of Newcastle, NSW, Australia)
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Volume: 8 Number: 5 Page: 363–393
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Image Difference Between Culture and Nature Destination Visitors in Tropical Africa: Case Study of Nigeria
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Onome Daniel Awaritefe
Department of Geography and Regional Planning, Delta State University, Abraka, Nigeria
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The study evaluates images of tourism destinations in diverse cultures and nature destinations in Nigeria amongst 880 domestic and foreign tourists surveyed by systematic random sampling. Colour photographs and structure questionnaires were employed to evaluate the destination preferences and images considered very important to various tourist groups, and comparison was also undertaken through chi-square test. The results revealed nature destinations, especially ecotourism/wildlife and landform areas, as desired most by tourists. Natural attraction, landform features, facilities/ amenities and historic/archeological features represented most important images underlying destination perception and selection. Safety/security and prompt services/ personal quality were least appreciated destination features. Significant differences emerged between domestic and foreign tourists and tourist groups in various destinations, in types of destinations preferred and in environmental images held of tourism destinations. Implications of the study for destination planning, management and marketing are highlighted.
Keywords: destination types, destination images, destination features and components, Nigeria, third world Africa
© 2005 O.D. Awaritefe
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