Volume: 8  Number: 2&3  Page: 245–257

Large Protected Areas and Visitor Information Management in Germany

Helmut Wachowiak International University of Applied Sciences, Dept. of Tourism Management, Bad Honnef, Bonn, Germany

Tourism and recreation in the countryside, particularly in large protected areas, has become a major trend in Germany. However, despite the fact that the political as well as academic debate on the impacts of tourism on the environment has a long tradition in Germany, professional ‘visitor information management strategies’ are not implemented in all nature parks, national parks or biosphere reserves. Apart from the image that is held by the international academic community, Germany started late with modern communication policies in large protected areas with recreation and leisure amenities for general consumption. Learning from international best practice examples (e.g. from Great Britain, Ireland, USA), tourists in large protected areas are seen increasingly as ‘partners’ instead of ‘numbers to be managed’. Topical issues of discussion in this article are centred on the relationship between environmental protection policies and leisure and tourism consumption in Germany, focusing especially on the ‘nature parks’. Contemporary issues and problems concerning tourism demand and environmental protection will be presented and later discussed by the concept of visitor information management as a sustainable response. Furthermore, the dimensions of the ‘hardware’ and ‘software’ of visitor information management will be introduced.

Keywords: large protected areas, consumer behaviour, Germany, visitor information management, nature parks, national parks

© 2005 H. Wachowiak

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