Current Issues in Tourism
Editor: C. Michael Hall (Department of Management, College of Business and Economics, University of Canterbury, Christchurch, New Zealand) and Chris Cooper (Foundation Professor of Tourism, University of Queensland, Australia) Michael and Chris are joint editor of the book series Aspects of Tourism. Reviews Editor John Jenkins (University of Newcastle, NSW, Australia)
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Volume: 6 Number: 5 Page: 369–414
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Destination Competitiveness: Determinants and Indicators
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Larry Dwyer and Chulwon Kim
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The paper develops a model of destination competitiveness that will enable comparisons between countries and between tourism sector industries. The model seeks to capture the main elements of competitiveness
highlighted in the general literature, while appreciating the special issues involved in exploring the notion of destination competitiveness as emphasised by tourism researchers. Associated with the model
is a set of indicators that can be used to measure the competitiveness of any given destination. These indicators, comprising both objective and subjective measures, were identified from the major elements
comprising the generic destination competitiveness model and also from discussions at workshops held in Korea and Australia. This paper has four major objectives: to develop a model of destination competitiveness
that identifies key success factors in determining destination competitiveness; to develop an appropriate set of indicators of destination competitiveness; to highlight the advantages and limitations of
the model; and to identify areas for further conceptual and empirical research. The development of a model of destination competitiveness and an associated set of indicators allows identification of the
relative strengths and weaknesses of different tourism destinations, and can be used by industry and governments to increase tourism numbers and expenditure, and enhance socioeconomic prosperity.
Keywords: TOURISM INDUSTRY, DESTINATION COMPETITIVENESS, COMPETITIVENESS INDICATORS
© Multilingual Matters 2003
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