Current Issues in Tourism
Editor: C. Michael Hall (Department of Management, College of Business and Economics, University of Canterbury, Christchurch, New Zealand) and Chris Cooper (Foundation Professor of Tourism, University of Queensland, Australia) Michael and Chris are joint editor of the book series Aspects of Tourism. Reviews Editor John Jenkins (University of Newcastle, NSW, Australia)
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Volume: 6 Number: 3 Page: 197–208
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Sustainable Tourism: A Role for Kenya's Hotel Industry
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Patrick Masau and Bruce Prideaux
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Research reported on in this paper is based on a survey designed to identify the perceptions of overseas visitors to Kenya towards the impact of the hotel sector on the environment. Less than half of the
respondents believed that Kenya's parks were managed on a sustainable basis while almost two-thirds felt that hotels exercised some impact on the environment. A significant finding was the willingness of
respondents (66.5%) to pay a higher rate for an environmentally friendly hotel. This result confirms a number of previous studies that have shown that there is willingness among tourists to pay a
premium for environmentally friendly products and services including accommodation. From these findings it is apparent that Kenya's hotel sector has scope to prepare, develop and market sustainable products
and services that promote environmental awareness thus increasing both yield and visitor numbers.
Keywords: SUSTAINABILITY, HOTELS, KENYA, WILDLIFE
© Multilingual Matters 2003
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