Current Issues in Tourism
Editor: C. Michael Hall (Department of Management, College of Business and Economics, University of Canterbury, Christchurch, New Zealand) and Chris Cooper (Foundation Professor of Tourism, University of Queensland, Australia) Michael and Chris are joint editor of the book series Aspects of Tourism. Reviews Editor John Jenkins (University of Newcastle, NSW, Australia)
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Volume: 5 Number: 3 Page: 173–192
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Basic Questions of 'Sustainable Tourism': Does Ecological and Socially Acceptable Tourism Have a Chance?
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Torsten Kirstges
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This paper examines the tourism market and its effects on the national economy. Ecological and socio-cultural problems cannot be denied. Due to an ever-increasing number of tourists, studies of tourism
specific problems are necessary. To suggest and understand steps for the realisation of sustainable tourism, the author demands a glance at the whole tourism system, which he does by giving an overview
of the tourism industry with obvious problems in that field. There is an analysis of the development of tourism demand, and the question whether there is something like 'sustainable mass tourism'. The increasing
awareness of the environment plays an important role when it comes to tourism and selecting a tourism destination. The paper tries to find answers to promote a more sustainable tourism through tour operators
and tourism companies, which can be a niche strategy for small or medium sized businesses. Strategical points (approaches) of a more sustainable tourism are shown. The realisation of sustainable tourism
can be an economical opportunity for tourism companies in the long term, but according to the author the immediate risks involved in such a strategy can outweigh the benefits. There are also limits in carrying
out more sustainable tourism programmes.
© Multilingual Matters 2002
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