Current Issues in Tourism
Editor: C. Michael Hall (Department of Management, College of Business and Economics, University of Canterbury, Christchurch, New Zealand) and Chris Cooper (Foundation Professor of Tourism, University of Queensland, Australia) Michael and Chris are joint editor of the book series Aspects of Tourism. Reviews Editor John Jenkins (University of Newcastle, NSW, Australia)
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Volume: 4 Number: 5 Page: 422–439
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Horseback Tourism in Victoria, Australia: Cooperative, Proactive Crisis Management
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Sue Beeton
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Crises occur at all levels of tourism operations with varying degrees of severity, from much-publicised environmental economic and political disasters through to internally generated crises such as accidents
and sudden illness. For many tourists and tour operators, a crisis could be little more than a set of unforeseen negative occurrences. As such, a crisis is a subjectively defined turning point, where even
a few days of rain may precipitate a crisis for some holiday-makers. It is important to recognise that what for one person is an unmitigated disaster or crisis, may be for others the incident that makes
the holiday not only memorable but enjoyable (not the least in the re-telling of the story). However, the key factor is that no matter how potentially dangerous the crisis may have been, the operator must
be in control and manage the situation without exposing guests to unnecessary danger. Risk management and accident prevention are integral aspects of the preparatory phases of crisis management, in that
they not only pre-empt so-called unpredictable circumstances, but also provide the operator with strategies to handle a crisis.
© Channel View Publications 2001
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