Current Issues in Tourism
Editor: C. Michael Hall (Department of Management, College of Business and Economics, University of Canterbury, Christchurch, New Zealand) and Chris Cooper (Foundation Professor of Tourism, University of Queensland, Australia) Michael and Chris are joint editor of the book series Aspects of Tourism. Reviews Editor John Jenkins (University of Newcastle, NSW, Australia)
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Volume: 3 Number: 4 Page: 364–368
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Are Destinations 'The Heart of Tourism'? The Advantages of an Alternative Description
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Neil Leiper
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Australia's Cooperative Research Centre for Sustainable Tourism recently launched a new programme described as 'Destinations: The Heart of Tourism'. The metaphorical description is inappropriate for the
programme because it conveys six ideas that could hinder scientific research. By identifying these risky implications, the present discussion aims to assist the new programme towards effective research.
If an anatomical metaphor must be used as the title for the research programme, an alternative can be proposed. It is unsuitable for use in public relations since it refers to parts of the body lacking
the positive connotations of 'heart', but it could help researchers who need to think clearly about the functions of destinations in tourism systems.
© Channel View Publications 2000
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