Current Issues in Tourism
Editor: C. Michael Hall (Department of Management, College of Business and Economics, University of Canterbury, Christchurch, New Zealand) and Chris Cooper (Foundation Professor of Tourism, University of Queensland, Australia) Michael and Chris are joint editor of the book series Aspects of Tourism. Reviews Editor John Jenkins (University of Newcastle, NSW, Australia)
|
Volume: 3 Number: 1 Page: 35–50
|
|
|
|
|
Young Japanese Female Tourists: An In-depth Understanding of a Market Segment
|
|
Atsuko Hashimoto
|
|
Since the launch of the government's Ten Million Program in 1986, the number of Japanese outbound tourists has steadily increased even during the post-bubble economy period. Many destination countries have
recognised the importance of the young female market segment as having a rapid growth rate and high spending power. This article investigates the sociocultural background of the Gal tourist by exploring
Japanese values on life and women, sex and sexuality and changing values in the younger generations. Based on the findings, this paper will discuss the significance of the Young Female Japanese tourists
as a potential market in the near future, and also importance of understanding the sociocultural background of the target market segment.
© Channel View Publications 1999
Full text PDF
|
